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456THEMEREPORT2021A comprehensive analysis andsurvey of the theatrical and home/mobile entertainment marketMOTION PICTUREenvironment for 2021.ASSOCIATIONChairman's Letter03Research Note04Executive Summary05Total Theatrical Home/Mobile EntertainmentHome/Mobile Entertainment:Global12Home/Mobile Entertainment:United States16Home/Mobile Viewing Demographics26Theatrical:GlobalTheatrical:U.S.CanadaTheatrical DemographicsAppendix2021Chairman's LetterTHEME REPORTTo all fans of film,television,and streaming:Over the last two years,the pandemic has impacted almost every aspect ofour daily lives,generating new and unexpected challenges.The film,television,and streaming industry has not been immune,and in many ways,we are still navigating this new reality.But,as the Motion Picture Associationcommemorates our 100th anniversary this year,I have a renewed sense ofoptimism,thanks to what I see in our 2021 Theatrical and HomeEntertainment Market Environment(THEME)Report.In short,2021 marked the onset of our industry's rapid rebound.I'd like tothank each and every member of our global audience for contributing to thissuccess,which supports millions of creators around the world.The combinedglobal theatrical and home/mobile entertainment market reached $99.7 billion.a growth of 24 percent since 2020,but more importantly,surpassing the pre-pandemic 2019 value.Add in pay TV,and the combined global theatrical andhome entertainment market grew six percent from 2020 to $328.2 billion,matching 2019's record high.These figures underscore that our industry is swiftly recovering around theworld.For example,the digital content streaming marketplace in 2021accounted for 72 percent of the combined theatrical and home/mobileentertainment market,up from 46 percent in 2019.In the U.S.,the combined theatrical and home/mobile entertainment market in 2021 was $36.8 billion,a 14 percentincrease compared to 2020,but notably overtaking the 2019 figure of $36.1 billion.Streaming globally also continued toboom,with subscriptions in 2020 surpassing the one billion mark,and growing 14 percent in 2021 to reach 1.3 billion.The global box office market was $21.3 billion in 2021,up 81 percent compared to 2020,due to theater re-openingsfollowing the COVID-19 pandemic lockdowns,but remained well below pre-pandemic levels.Similarly,the U.S./Canadabox office market was $4.5 billion in 2021,up 105 percent from 2020,although still down substantially compared to2019.At the same time,the resounding success of Spider-Man:No Way Home and,more recently,The Batman,unmistakably show the value of big theatrical openings even during a pandemic.This report clearly demonstrates that our industry is powerful and resilient,and I am proud to see that production andreleases of new shows and movies continue to skyrocket.Last year alone,more than 940 films entered production(morethan double the 2020 figure),almost 560 original scripted series were released to U.S.audiences(up 13%from 2020),and more than 1,800 total original series were released,including children's programming,daytime dramas,andunscripted shows.This kind of pace of creativity is testament to how successful our industry's health and safetyprotocols have been during the COVID-19 era.As the Motion Picture Association looks ahead to our second century,I have never felt more confident about the future.We have navigated a century's worth of challenges,and yet we continue to re-emerge as vibrant and creative as ever.Our members are the most dynamic and innovative companies on earth.Their capacity to bring people together throughthe timeless magic of extraordinary stories,well told,will continue to amaze,inspire,and captivate billions of viewersover the next 100 years.Best,Charles H.RivkinChairman and CEO2021 THEME Report|Chairman's Letter宅嗨网Page 3